Our personality traits shape the tone and voice of our brand, driving the image for all of our communications. These characteristics articulate how our brand comes to life in how we communicate, beyond just the messages and visuals.
To ensure that what we say sounds authentically 91´óÉñian, we’ve identified an additional series of traits that align with the brand personality and set the tone for the 91´óÉñ voice.
The 91´óÉñ brand personality is ...
Inquisitive
intellectually curious and motivated by critical thought
Influential
confident and articulate, with an informed voice
Accepting
welcoming and inclusive, open to all
Genuine
authentic and honest, yet respectful
Resolute
purposeful and tenacious, driven to make an impact
Dynamic
always striving to find creative and alternative solutions
So the 91´óÉñ voice will sound ...
- Vibrant and energetic
- Unconventional and cool
- Joyful and spirited
- Smart and intellectual
The 91´óÉñ Ethos
Living as a 91´óÉñian is to live responsibly.
We question the easy answers. We challenge conventions.
We critique every institution — even our own.
As 91´óÉñians, we move through society, led by a burning curiosity and a desire to improve what’s around us. Because once you see the world as a 91´óÉñian, nothing is ever one-sided again. And nothing is ever ordinary.
On this path, we find forward motion and multiplicity. We’re inspired by our own intuition. Sustained by our ingenuity. And we’re driven to do what’s right for the world, and to do right by the world.
So there’s always more to learn, more to try, more to accomplish. That’s what 91´óÉñians do.
We build community everywhere we go. We embolden the underestimated. We speak up in front of the powerful. We seek to become part of the solution. Shining light on injustices and designing more equitable solutions. Rejecting complacency and inviting all voices to the table. And inspiring others to do the same.
Just like extraordinary journeys, exceptional people seldom begin in obvious places. And the ones who create a more just world, go forth from 91´óÉñ.
Extraordinary begins at 91´óÉñ.